Pink is the new black, white or blue.
People can debate exactly which basic color it's replacing, but there's no doubt pink is in style and college men are proudly wearing it.
Brad Simonson works at Buckle, a franchise in the Chico Mall. He said it's not just a certain type of man who buys pink shirts or clothing; all different types are starting to get in on the trend.
"It's all about your personality," he said.
One common trait men who buy pink have is that they're all comfortable with their masculinity, Simonson said.
"We've had a lot of guys come in and get pink shirts as bar shirts," he said.
A lot of women are also finding a man in pink attractive, Simonson said.
Sophomore Rachel Whalen said she doesn't think it's good or bad if a man is wearing pink.
"It's just a color," she said.
Sophomore Elyse Brumbeloe agreed with Whalen.
"If I can wear pink, then they can wear pink," she said.
But not every woman likes a man in pink.
Sophomore Colleen Riley said pink is her favorite color and she hates seeing men wear it.
"I think it's weird," she said.
Pink is not only coming in button-up collared shirts for men.
Zumiez, a surf and skate store also in the mall, has skateboard decks, bearings, skateboard wheels, Volcom and Element shirts and wristbands --- all in pink.
Zumiez employee Sean Orrell said he thinks the pink phase won't last.
"It'll pass much like neon colors in the early '90s," he said.
Orrell said much of the pink phase is because of Bam Margera seen in "Jackass," "Viva la Bam," "Haggard" and the CKY movies.
People love Bam, and his accessories are mainly pink, Orrell said.
But not every man wants to follow the pink trend.
Senior Jared Prichard doesn't wear pink.
"I still see more blues out there than I see pink," he said.
Every generation is looking for a way to rebel against the last, Prichard said, and men wearing pink are accomplishing that.
Sophomore Brian Haydel and junior Nick Edgmon are both members of Beta Theta Pi fraternity at Chico State. Their fraternity colors are shades of pink and blue.
They said they've both worn pink before the color became trendy and will continue to wear it afterward because it is one of their fraternity's national colors.
Edgmon said the pink phase is a cool style.
"If you can pull it off it definitely makes you more masculine," he said. "But not many people can."
Haydel said a man who wears pink is comfortable with his sexuality. Still, he doesn't think the trend will last.
"Once everyone does it people are going to be looking for something different," Haydel said.
Danielle Lynn can be reached at
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